It’s a lifestyle

Say “goodbye” to what-to-wear panic and “hello” to edited essentials that keep up with your workdays and workouts effortlessly. This is city minimalism for the 9 - 5 (and beyond) girls who have big dreams and even bigger to-do lists. Equal parts polished and practical, we’ve taken the basics you know (the classic tee, a tailored trouser, the everyday knit) and transformed them into outfit staples you’ll love forever. Whether you’re in the office five days a week or building your own empire, looking and feeling like a super successful business woman with a healthy work life balance, impeccable skincare regime and dedicated workout schedule used to take a lot of work - until now.

Focus on building your empire, not your outfit* *Because we’ve done all that for you.

We’ve simplified power dressing with relaxed tailoring, quality fabrics and smart cuts for the ultimate CEO-to-be aesthetic. Designed to be dressed up or down, just check your iCal and style accordingly. Pilates after work? The longline blazer coat is the perfect partner in crime to throw over any DayFlex set. Dinner with the girls? Start off strong (and super snatched) with our brand new boat neck bodysuit and easy-to-wear tailored trouser for a cool-girl ensemble that takes T-minus booking your Uber to put together.